"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson

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PERSPECTIVE Streetwear / Gram Media Company, a Quebec Canada registered company (“Perspective Streetwear / Gram Media Company”), recognizes the importance of protecting the privacy of all users who visit perspectivegear.com. This PERSPECTIVE Streetwear privacy policy (the “Policy”) describes how we collect and use your information. This Policy applies to data you provide us when you access or use perspectivegear.com and mobile applications (“Site” or “Sites”) and purchase PERSPECTIVE Streetwear products or services. PERSPECTIVE Streetwear may modify this Policy from time to time effective upon its posting. It is important that you review the Policy often.

COLLECTION OF NON-PERSONAL INFORMATION

We may collect non-personally identifiable information regarding your visit to the Site. We may utilize third party software to collect this information and reserve the right to change our data collection methods, providers and/or software, at any time in our sole discretion. If you do not want such non-personally identifiable information collected, it may be possible for you to adjust settings on the electronic equipment you use to access the Site (e.g., a stationary or mobile computer, phone or tablet) (your “Device”). However, we cannot guarantee that such settings may be changed or will be effective and you assume all risks associated with your access to the Site. 

COLLECTION OF PERSONAL INFORMATION

We may also collect Personal Information about you. By “Personal Information”, we mean information that can be used to identify a specific individual.

Personal Information may include device identifiers, IP addresses, or “cookies” (“Cookie Data”). This type of information, if collected, is collected through our “Tracking Technologies” described below. Other Personal Information is what you provide to us when voluntarily registering to receive newsletters and special events information, or to answer surveys, enter contests and receive notices of other promotional opportunities, or when you otherwise voluntarily provide such information or purchasing a product.

By using the Site and providing any information to us, you are acknowledging that the Site is not a secure site and that data transmissions via email, upload through a network or on Site forms are inherently insecure. We will not intentionally disclose your Personal Information, but we cannot control and will not be liable for interference by third-parties. You agree not to provide any information through the Site or email that you would not want shared with others.

HOW WE USE PERSONAL INFORMATION

We will use your Personal Information to enable us to provide the service or product indicated when you provided the information. Our Site provides products and services through the use of third-party service providers including, but not limited to, Shopify® (“Providers”).

We may use your Personal Information to identify you when you visit our Site, to improve the operation and usefulness of our Site, to enable us to improve our services and products, and comply with applicable laws and law enforcement.

Users have the opportunity at any time to remove themselves from our communications by responding to the opt-out information provided on our Site or in our emails, or by contacting us using the contact information provided below. 

HOW WE PROTECT PERSONAL INFORMATION

As indicated, we use Providers to provide the Site and our products and services. We only use Providers we trust, and the information provided in the Policy regarding data handling refers to handling by the Providers, as we understand it to be. However, we do not have control over the means of storage and cannot guarantee its security. 

Personal information collected via the Site may be stored and processed in Canada and/or any other country in which we maintain facilities, and by using the Site, you consent to any such storage, processing and transfer of information into and out of your country, state, and/or territory. 

Generally accepted standards are used to protect the Personal Information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and cannot be liable for security breaches.

TRACKING TECHNOLOGIES

We use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the Site, track users movements around the Site, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis.

In addition to the other uses of Personal Information described herein, we use Cookie Data to remember users' settings (e.g., language preference), and for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Site, but your ability to use some features or areas of our Site may be limited. 

We employ a number of specific tracking technologies in order to improve our Site, products and services. Currently we use:

Shopify Analytics, Google Analytics, Klaviyo SMS / mobile messaging.

More information about these technologies may be located at the respective websites of those Providers. However, we cannot guarantee the accuracy of such information or whether it is current.

MOBILE MESSAGING

Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. We may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message and data rates may apply.

Text messages may be sent using an automatic telephone dialing system or other technology. Your consent to receive autodialed marketing text messages is not required as a condition of purchasing any goods or services. If you have opted in, the Service provides updates, alerts, information, promotions, specials, and other marketing offers (e.g., cart reminders) from PERSPECTIVE via text messages through your wireless provider to the mobile number you provided. Message frequency varies. Text the single keyword command STOP to opt-out and cancel at any time. You'll receive a one-time opt-out confirmation text message. For Service support or assistance, text HELP or email team@perspectivegear.com.

DATA RETENTION

You may request that we delete your Personal Information and after such request, we will retain and use your Personal Information only as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We may disclose your information: (1) if we determine a violation of the Terms has occurred; (2) if we believe such disclosure is necessary to identify or bring legal action regarding or prevent injury or interference with our rights or the rights of another user of the Site; (3) to respond to legal process or as otherwise required by law; and (4) to assist us in fraud protection or investigation.

You understand that information received from you may be used by us for any or all of the reasons described herein.

WE WILL NOT HAVE ANY LIABILITY WHATSOEVER FOR ANY DATA BREACH OR UNAUTHORIZED ACCESS TO USER CONTENT OR OTHER INFORMATION ON OR SUBMITTED THROUGH THE SITE.

Except as otherwise required by law, any information submitted by you on the Site or in connection with your use of the Site, is not considered and will not be treated as confidential. 

THIRD PARTY INTERACTION

We may combine information you give us with other information from PERSPECTIVE Streetwear sources, transactions and communications, or from your social media accounts to the extent you have provided access to such information as a result of your interaction with them from our Site. This may include, but is not limited to, information from direct mail, catalogs, events, products and applications, or other PERSPECTIVE Streetwear interactions. We may also combine that information with data that is publicly available and data from third parties.

We also collect information about gift recipients provided by the giver. You represent and warrant that you are authorized to provide us with such information for the purpose of fulfilling your transaction.

CHILDREN’S PRIVACY

We do not knowingly collect or solicit personal information from minors and you represent and warrant that you are not providing any information about a minor.

Contact For Any Privacy Concerns:

PERSPECTIVE Streetwear / Gram Media Company
Attn: Privacy Officer

388 rang Petit Capsa, Pont-Rouge, QC, G3H 2L1, Canada
team@perspectivegear.com